Train the Trainer Part 4: Sell Your Course

Digital Marketing

We don't need to tell you how important social media has become in the world of marketing. You already know the power it has to influence what people buy, the shows and movies they watch, and—yep—even the courses they sign up for. Social media can help spread the word about your brand and the courses you’ve created.

Feeling lost on where you should start? If you are scratching your head about how the different platforms work and what to post on them, our Instructor Course Marketing eBook also goes over that- we break down each platform and its purpose.

Still a little confused?

Take a look at the following examples. These are sample posts you can emulate or learn from for Instagram, Facebook, X, and LinkedIn.

Instagram sample post

Tips for Instagram:

Your post can be composed of one image, several images/videos (called a carousel, which can include up to 10 images or videos), or even a reel (short video). Reels have the highest impression rates amongst Instagram content, meaning they get seen the most number of times.
Don't forget to add hashtags for every Instagram post you upload, this will allow you to reach a wider audience who don't follow you (yet!). Current best practice is 3-5 relevant hashtags per post.
Use a consistent tone of voice (you might try a few different tones at the beginning until you find the one that your target audience engages with the most, and that's completely fine).
Don't forget to tag our Instagram account if you're posting about your course or webinar that's hosted on Embodia. We’ll reshare your post on our stories for even more reach!
If you don't have a website, you can add up to five links to your Instagram bio. If you have more than five, you can use a platform to host all of your links under one link (ex., lnk.bio or linktr.ee). Then just direct people to your bio from your posts. For example, if you posted about your course, it's important to include a call to action at the end of your caption (e.g. ‘Check the link in bio for course details!’).
Feel free to add a question at the end of your caption to further engage the audience reading your post.
Use stories to stay on people’s radar – Stories disappear in 24 hours, but they’re a great way to keep your audience engaged daily. Try polls, Q&As, or countdowns for upcoming courses. You can then save these stories to the top of your account as Highlights to keep the value available for your followers to return to!

Facebook sample post

On Facebook, you can decide whether you want to post an image alone, an image with text (similar to a caption on Instagram), a video, or you can even run polls!

You can test out the types of posts you’d like to use and, depending on your followers' engagement, decide which post types to use most frequently.

Unlike Instagram, on Facebook you can add a link directly in your posts. A preview of this link may automatically appear - so you might end up only posting text with a link (ex. your course link on Embodia), as opposed to an image. The image generated for the link preview will likely be your course image from the course you linked.

Above is an example of an image with text and a link (but no link preview).

Tips for Facebook:

Use a consistent tone throughout your posts.
We recommend the use of 2-3 hashtags per post and tailoring at least some of your hashtags to each post’s content, rather than using the same ones every time.
Posting frequently is generally recommended, this can increase the chance that Facebook's algorithm matches your content to an audience that finds it meaningful. But, if you realize that posting 4 times per week is getting you fewer engagement rates than posting twice, then go for posting twice instead!
When posting about your course or webinar, don't forget to add the link so your audience can be immediately redirected to that page when they click on it. The easier you make it for them to register, the better odds you have of attaining more conversions.
Go live for real-time engagement! Facebook Live sessions let you answer questions, chat with your audience, and showcase what your course is all about.
Pin important posts. If you’re running a sale or launching a new course, you can post about it and pin that to the top of your page so it stays front and center.

X sample post

Twitter sample post to promote your course

Keep it short and sweet— X has a 280-character limit (unless you’re signed up for X Blue, which lets you write up to 10,000 characters). So keep your posts short and straight to the point, unless it's a thread!

Note: Embodia is no longer using X so you won’t find us there. If you find X helpful for reaching your target audience then go for it! You just won’t be able to tag Embodia since we no longer have an account.

Tips for X:

Limiting your hashtags to 1-2 per post will keep it focused and less cluttered. Using hashtags to replace the most popular keywords within your content will allow you to reach a wider audience of people that don’t yet follow your account.
Threads are your friends – If you need more space to explain something, turn it into a thread instead of one long, cramped post.
Include links in your post if you're talking about your course/webinar—X will automatically show a preview of that page for you.
Feel free to keep your tone friendly and conversational—X is a great place to be super casual!
You can try different types of posts to see what will work best for you (text, image, video, GIF, etc.)

LinkedIn sample post

Tips for LinkedIn:

It's recommended to add around 3 hashtags to your LinkedIn post.
Use a consistent tone; on LinkedIn, your tone should be more professional.
Don't add big bulks of text. Instead, create space with short paragraphs (1-2 sentences) so it's easier to read and, whenever possible, add bullet points for listing.
You can try adding questions at the end of your paragraph to engage your audience more.
Don’t forget to add the link to your course page! The link will be previewed on LinkedIn.

Co-creation opportunities for (The ‘Gram Lovin’) instructors

Co-creation is at the heart of any successful business endeavour in the 21st century. This is why we’re pleased to offer these marketing opportunities to our instructors.

Essentially, you will team up with someone from our team to create content around your new course.

Here are the opportunities we offer:

Welcome video posts (Instagram, Facebook)
Create a 1-2 min video of yourself in which you provide a small introduction about yourself and what this course is trying to teach. Our in-house video wizard will help with the finishing touches. This video can be reposted by you, the instructor, on your own social media platforms.
Live session on our Instagram account (15-20 mins)
We could also host an Instagram Live with you so that you get the chance to explain the content that's covered in your course, and why people should take it. The users watching the Live session can also ask you any course-related questions. We usually promote these Instagram Live sessions on our stories two days prior to the day.

To learn more, or set up your next social promotion, contact support@embodiaapp.com.

Social media marketing isn’t one-size-fits-all

Last but not least, don’t try to find a one-size-fits-all solution across all social media platforms. This point is two-fold.

Each channel serves its own purpose and targets a different audience.
Strategies are individual to the creator and their audience..

After testing out some social media channels, you might realize that some platforms don’t work for you, or your audience—and that’s totally fine.

Focus on the ones that work best for you and you’ll be set!

Tip: Keep your profile looking professional. A professional-looking profile paired with clear course offerings will be likely to garner more credibility and trust. People want to learn from trusted experts.

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