Beyond the Clinic: Building Profitable Online Programs from Your Clinical Knowledge
Beyond the Clinic: Building Profitable Online Programs from Your Clinical Knowledge
This course includes
The instructors
Overview
Many healthcare practitioners reach an income ceiling—limited by time, physical capacity, and geographic location. This course is designed to help clinicians move beyond the treatment room by transforming their clinical expertise into scalable, profitable online programs.
In Beyond the Clinic, Alison McLean, DPT, guides you through a clear, step-by-step framework for packaging your knowledge, establishing your online presence, and launching an online course or program using professional infrastructure. You’ll learn how to create meaningful impact, diversify your income, and build location-independent revenue—without adding more 1:1 sessions to your schedule.
This course is ideal for clinicians who want to expand their reach, reduce physical burnout, and create predictable income streams rooted in ethical, evidence-informed practice.
Learning Objectives
By the end of this course, you will be able to:
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Identify a profitable niche based on your existing clinical expertise
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Package your knowledge into a structured, outcome-driven online program
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Apply value-based pricing models for online courses and programs
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Understand different delivery formats (self-study, guided programs, premium mentorship)
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Build credibility and visibility without needing a large social media following
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Use workshops and professional networks to attract aligned students
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Launch and scale your online program using Embodia’s Clinic Academy platform
Audience
This course is designed for regulated health and wellness professionals, including:
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Physiotherapists and physical therapists
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Chiropractors
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Massage therapists
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Acupuncturists
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Occupational therapists
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Athletic therapists
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Other clinicians with specialized clinical expertise
It is especially relevant if you:
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Feel revenue-capped by hands-on clinical work
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Receive non-local client requests you can’t serve
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Want to explore cash-based or hybrid practice models
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Have tried online programs but struggled with consistency or structure
The instructors
DPT, ERYT, IAYT, HHP
The founder of Ignite Ur Wellness. Alison specializes in helping entrepreneurs to grow their business, while caring for their health AND enjoying life in the process.
The diagnosis of Lynch Syndrome and Rectal Cancer awakened her to sustainability of her hustle and grind lifestyle. She quickly realized for the sake of her health, her ability to serve her patients and clients best, and show up to be the mom and wife she desired, changes were needed.
Now she helps others manage their time, boost their energy with tactics and mindset to create success in their business AND with their health.
Material included in this course
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Course Materials
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Welcome and Slides
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Full presentation
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Feedback
Is a certificate of completion included with this course?
Once you have completed the course, a certificate of completion (including learning hours and course information) will be generated. You can download this certificate at any time. To learn more about course certificates on Embodia please visit this guide.
This can be used for continuing education credits, depending on your professional college or association. If this course has been approved for CEUs in specific jurisdictions, it will be noted on the course page and CEU information may be added to your course certificate. Please read this guide for more information.
How can I get this course for free?
Embodia Membership gives you access to a wide range of evidence-based courses, clinical tools, and resources all in one place. As a member, this course (and many others) is included at no additional cost, helping you save time and money while staying up-to-date in your practice.
If you’re not yet a member, non-members can still access the course for a one-time fee. Joining Embodia unlocks this course plus hundreds of hours of additional education and clinical resources, making membership the most convenient and cost-effective way to continue learning.
You can learn more about membership options available on the Embodia membership pricing page.